Think

Miscellaneous Writings

Infographic is a Dirty Word

Your favorite deliverable, the “infographic", is a dirty word. It’s offensive because you’re using it wrong. Most people have a different understanding of what an infographic is.…

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The State of Design: 2019

This article is written from sections of a larger presentation I gave to my agency CEO in late 2019. Below is a summary of thoughts about Landscape, Trends, and Case Studies.

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The creative process is a fish

The process involved in creating creative* can sound like a subjective one. You might picture a group of artists smoking cigarettes (or the like) throwing colors and shapes at a…

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101: Logo Redesigns

“We want to refresh our logo, but we don’t want a whole new logo.” Translation: We want a new logo, but we don’t want to pay for it. Clients don’t know how to talk about…

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101: What is a Brand Identity?

Do you remember those Heineken commercials of lavish parties full of eclectic and eccentric people? Or the Captain Morgan commercial of a bar full of various captains? They showed…

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Can Design Impact Win %?

Being a designer and sports fan (like I am) is a mix of interests that don’t always overlap. However, I often see designers posting their own design takes on a team’s logo,…

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Designers X Zombie Apocalypse

You know what the zombie apocalypse is all about right? Rotting corpses chasing after you to feast on your living flesh. Your friends and family dying, getting lost, eaten, or…

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