The cybersecurity firm needed a sophisticated brand identity that felt digital and technical but was elevated above the typical UI + photography mashups seen so often amongst their competitors. Their suite of products all had “es”  nomenclature derived from the hero brand (esLog, esNetwork, esEndpoint, and more). The logomark was designed to feature the E and “hide” an S within the negative space. This illustrated the notion of Esentire being able to see things hiding in plain site.