Brand Identity

Fat Apple is a sustainable, ethical livestock farm in the Hudson Valley of New York. We developed several brand identity concepts that required versatility across various styles of packaging in the future. The final logo mark is very architectural in it’s structure – something that really spoke to our client. Below is a smörgåsbord of design pieces that were presented throughout the process.

  • Executive Creative Director: Guto Andrade
  • Lead Designer: Casey Hawes
  • Designer: Kristen Mallory


The designs that got left behind