"I want a badass moose"

A new brand identity for Bryan Offutt’s new venture Offutt Outdoors. Bryan is the former Vice President of Global Brand Marketing for Under Armour’s Outdoor and Run categories. He played a critical role in the launch of the brand’s first-ever hunting boot, scent control campaign, and Under Armour’s 1st ever TV show, which he also starred in, Ridge Reaper.

  • Designer: Casey Hawes