UScellular Activation App Design

The Context
A guy walks into a Walmart, buys a UScellular iPhone right off the shelf, and goes home. He stares at it for a while. Now what? How does he activate this thing?

The Previous Customer Process
Without a helpful, well-designed application dedicated to powering up their device, customers would need to use the obsolete UScellular Pre-Paid activation webpage or go through the Philippines-based call center. 
A better way was possible.

The Goals
Use UX best practices to design a frictionless activation app experience for pre-paid customers.


  • The new (and evolving) UScellular brand identity happening concurrently
  • The incredible pace of each sprint within the agile process
  • Collaboration with UScellular’s internal UX team
  • Collaboration with Deloitte Digital’s development team


We first built the kit of parts and styles that would populate the activation flow. This includes all the reusable elements like headers, footers, form fields, buttons, icons, and type. This evolved as the new brand identity was released piece by piece.


We designed all the base screens and the modified states of those screens based on various user interactions. We connect all the interactions together and bring it to life with a prototype that we can present and test. In that process, we can discover any user journey issues before it goes to development AND provide development with a clearer understanding of expected interactions, flow, transitions, etc.

The app is available now on the Apple App Store and Google Play.